BRAND & STYLE ASSETS
THE DIOCESE OF CHURCHES FOR THE SAKE OF OTHERS
Our brand is an expression of who we are: a diocese of Jesus followers joining God in the renewal of all things. These assets exist to ensure that every piece of communication we produce is consistent, clear and on brand.
BRAND & STYLE ASSETS
THE DIOCESE OF CHURCHES FOR THE SAKE OF OTHERS
Our brand is an expression of who we are: a diocese of Jesus followers joining God in the renewal of all things. These assets exist to ensure that every piece of communication we produce is consistent, clear and on brand.
Vision & Mission
VISION
We seek to be a diocese of Jesus followers who, for the sake of others, join God in the renewal of all things — our lives, communities and the world (Matthew 19:28).
MISSION
C4SO establishes and shapes people and communities who find their formational and missional identity in embodying the rule and reign of God in their local context. These churches, ministries and disciples seek to live into God’s intention for the Church by expressing Jesus’ person, word and power in a hurting world.
Logo System
C4SO uses three logo marks, each with a defined purpose. Always use the correct version for the context. Never alter, rotate, stretch or place logos on busy backgrounds.
FULL LOGO | GENERAL USE
Full-color on white or light backgrounds
Primary go-to for external communications
Website, letterhead, business cards
Ordination certificates, forms, bulletins
CROSS LOGO | EXTERNAL USE
Email headers and email signatures
Official events: Convention, Clergy Conference
Use as watermark on formal materials
Minimum size: 1.5 inches wide for print / 200px for web. When in doubt, ask: communications@c4so.org
Color Palette
Our colors are rooted in Anglican tradition and convey the depth, authority, and warmth of our mission. The primary palette is what you’ll reach for most.
PRIMARY COLORS
Traditional Anglican color
#A32D34
RGB 163/45/52
TOYO 0094
C4SO Black
#1B120B
RGB 27/18/11
Cream
#F2F1E6
RGB 242/241/230
FOCOLTONE 4008
White
#FFFFFF
RGB 255/255/255
Light Grey
#CDC7BE
RGB 205/199/190
TOYO 0763
Dark Grey
#A7A197
RGB 167/161/151
TOYO 0779
EXTENDED PALETTE
Purple
#3B1123
RGB 59/17/35
Penitence, royalty, depth
Bronze
#905745
RGB 144/87/69
Legacy, consecration
Green
#002D3A
RGB 0/45/58
Growth, life, rootedness
Gold
#C59649
RGB 197/150/73
Divine glory, the eternal
LITURGICAL & SEASONAL COLORS
Holy Week / Pentecost
Red #A32D34
Orange #FF5A40
Christmas / Easter
Gold #C59649
Cream #F2F1E6
Epiphany / Ordinary Time
Green #003941
Light Green #45BF83
Advent
Blue #2C1F67
Periwinkle #6880BB
Lent
Purple #953D8C
Lavender #9D8BB5
Type System
Our typefaces carry the weight of tradition and the clarity of mission. Each has a defined role. Do not substitute outside these options without approval.
Logo & Display Font
Cormorant Garamond
(Substitute for Perpetua Titling MT Light)
Use for: Headlines, subheadings, formal documents, ceremonial contexts
Do NOT use for the C4SO wordmark itself
Canva: Available as Cormorant Garamond
Header Font
Josefin Sans
(Substitute for Neutra Text)
Use for: Section headers, labels, navigation, graphic headlines
Clean, geometric, modern
Canva: Available as Josefin Sans
Body & Web Font
Nunito Sans
Use for: All website body copy
Use Nunito Sans Caps for web headers
Use Arial for email body text (maximum compatibility)
All official documents: Cormorant Garamond
TYPOGRAPHY SPECIFICATIONS
Body Text Minimums
Print: 10pt min, 11–12pt preferred
Web: 16px min, 18px preferred
Mobile: 16px (never smaller)
Captions: 9pt print / 14px web
Line Height (Leading)
Minimum 1.5× font size for body
Example: 16px text → 24px leading
Headlines: 1.2× is acceptable
Line Length
Ideal: 50–75 characters (10–12 words)
Maximum: 90 characters per line
Use columns for wide layouts
Paragraph spacing: minimum 2× font size
Key Usage Guidelines
The rules that come up most often. For the full guide, download the C4SO Style Guidelines PDF at c4so.org/brand.
CLERGY TITLES
Ordained Titles
The Rev. — Priests and Deacons
The Very Rev. — Deans
The Rt. Rev. — Bishop
The Most Rev. — Archbishop
The Rev. Canon Dr. — Canon Theologians
The Revs. — Ordained couples (e.g., The Revs. Bill and Sandra Smith)
Capitalization Rule
“Rector” is capitalized when used as a title before a name:
Correct: Rector Steve Brown paid us a visit.
Correct: The rector of the church is responsible to pay.
Follow AP style for all other title capitalization.
NUMBERS & FORMATTING
Numbers
One through nine — spelled out
10 and above — numerals
Percentages: 30% or 30 percent
Large numbers: 20 million (not 20,000,000)
No Oxford comma (AP style)
Scripture & Prayer Book
Preferred Bible: ESV (default unless noted)
If not ESV, designate the translation
Preferred Prayer Book: ACNA 2019
If not 2019, designate the edition
Scripture citations: John 3:16 (colon, not decimal)
Do not capitalize divine pronouns